PHUA CHU KANG GEK1046
Saturday 12 November 2011
ANALYSIS OF 'THE PARENT TRAP' EPISODE - THEMATIC APPROACH
PCK MRT 'A happy journey starts like that' campaign poster analysis
The words “please give up this seat to those who need it” in the speech bubble acts as a denoted relay message (Barthe, 1977) that aids the image of Phua Chu Kang (PCK) used by SMRT. The open palms of PCK create a sense of invitation to entice commuters to proactively offer their seat to “those who need it”. The direct eye contact of PCK constructs the idea of him speaking directly to the commuters, such that one feels obligated to ‘obey’ the message of the image. There is also the idea of PCK being able to understand the importance of caring for the elderly, which implies to us that if he is able to do that, we, as educated citizens, should be able to do so too.
References:
http://smong.net/2009/06/pck-promoting-graciousness-on-mrt-in.htmlFrench original, ‘Rhetorique de I’mage’, Communications 1, 1964; English translation by Stephen Health in R. Barthes: Image – Music – Text (Fontana, 1977)
Saturday 5 November 2011
PCK Sarvivor Rap
Uncle Phua say time to fight SARS
Everybody, we have a part to play
To help fight SARS at the end of the day
Wash your hands whenever you can
Wash with soap, then at least got hope
When you get home, take a bath quickly
'kiasu' a bit- be safe not SAR-ry.
Try not to travel to SARS countries
Wait a few months, wait and see
Eh why you rush to catch to catch that plane
Use internet , use your brain
Getting protection from this virus
Means getting healthy - inside us
Don't work too much until you're sick
Get exercise and get yourself fit.
Good nutrition and vitamins
Help you to pass the immunity challenge
Eat Your proteins, carbo and fibre
Then you can be a SAR-vivor.
PCK say don't play play
Or this stupid SARS is here to stay
But we can fight this , you and me
Help fight SARS in our country
[Chorus]
SARS is the virus that i just want to minus
No more surprises if you use your brain,
use your brain, use your braaainnn.
Can't SARS me baby, and i don't mean maybe
You must be steady, just use your brain,
use your brain, use your braaainnn.